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How to strategically respond to new opportunities in label packaging
2024/4/12

1、 What role does "Ant Supply Chain" play in this strategy?

1. In the visual economy, creative thinking is an indispensable fashion element

With the development of creative thinking, logo design is also constantly undergoing various forms of breakthroughs and innovations. Tags will never be eliminated over time and play an indispensable fashion element in every era.

The visual impact it displays will leave a deep impression on increasingly picky consumers.

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2. Design to reduce costs, concentrate mining to reduce costs

Design cost: The cost comes from the design, with clear goals, which can avoid taking detours. Design innovation, process innovation, and technological innovation can save a lot of costs, while innovative innovation can achieve cost reduction and efficiency improvement.

Centralized procurement costs: Procurement is not only an important part of "cost reduction", but also a guarantee of profit growth. It will become a label supplier, and through the "Ant Supply Chain" platform, reduce the price of raw materials purchased by enterprises. At the same time, it can also attract more customers, increase supply, and reduce costs.

The outbreak of the epidemic brings business opportunities to the trademark and packaging industry

Unlike other printing industries, various industries have come to a standstill due to the pandemic. After several months of restricted travel for consumers, the demand for products such as games, alcohol, and food boxes is also increasing, which requires packaging and labeling of these products.

With the rise of online media, the demand for e-commerce products is also growing rapidly. Even customers who have never made online purchases before have now developed the habit of online shopping.

Because customers stay at home, the parcels they can receive become an intermediary. Compared to before, trademarks and packaging have played an unprecedented role, giving brands the opportunity to have special contact with customers.

It can be certain that this development trend will still dominate the market for trademarks and packaging. Facing this constantly growing market, accelerating digitization is a new opportunity for every label packaging manufacturer.


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